Humility, Table of None

Looking around at computers nowadays, the advertisements in particular, I'm pretty sure we've gone far beyond any sort of normal use that might have been standard ten years ago.

It seems that computers define who we are.

Case in point, the I'm a Mac, I'm a PC gag.

And while it might have been fine for the PC to stand still while Apple proceeded to mock and ridicule them, they were put in a tough position. Stay still, hoping this rising beast has vision based on movement and will eventually lose you in your surroundings and go off and attack, I don't know, Linux. Or you can stand up and do something.

PC stood up. Now we have commercials that say I'm a PC and this is why I'm awesome. Like you need to be validated for owning and using a PC.

It would be interesting to see a commercial where ol' Justin Long says "I'm a Mac and here is an example of my buying market" (15%) and have PC, say "I'm a PC and here's MY buying market" (85%).

This is coming from a guy who would really like to one day own a Mac.

I think the whole draw to the I'm a Mac vs. PC is that Justin Long represented a guy who was down to earth, chill, relaxed, able to take things as they come without getting too stressed. The kind of guy you'd like to hang around and maybe call your bud.

A humble guy.

Oh, but how much of this image do I buy? Not much, honestly. Apple's a business just like any other business but maybe with less of a dress code. Do I believe that the vice president of ANY company would wear a two day beard? Maybe on the second day of the weekend. But in an official video? A piece of propaganda? I don't buy it. As much as they want to put out the image that they, even at the top of their ranks, are guys just like your neighbors and friends at the bar, I don't buy it.

I don't buy it.

AND I think they've lost whatever humility was the attraction to the ads in the first place.

It's time for a new ad campaign.

Remember a few years ago when Volkswagen released their new versions of their cars? The slogan was something aimed for folks who have graduated college and are trying to grow up without being the stuffy old man everyone knows and hates. A guy pulls up to the airport to pick up a business manager and when he turns on the car it's blasting death metal.

Professional, but not stuffy kind of stuff.

Because you could take a VW to be a professional automobile. Something everyone could drive, not an elitist faction like, say, BMW or Mercedes.

I think this is what Mac needs. Because until Mac decides to put out a front that says they are professional, able to be used for professional means, able to be used BY professionals then a majority of the market (read: businesses) will continue to support PC. I'm not saying ANYTHING should change on a Mac either, just their ads.

I don't think I'm crazy here. I get that Mac's targeting the youth probably because the youth will buy more computers in their remaining lifetime than people who are advanced beyond the youth's years (for obvious reasons), or maybe to maintain a cool guy image, but you can only ride that wave for so long before it crashes and you're left with nothing but foam.